Automatic lead rating for Google LSA

Every LSA lead rated. Nobody opens the dashboard.

Rating leads is how Google learns which ones to send you next. LSANinja reads every charged lead’s call or message, rates it with Google’s own answers and reasons, and submits it for you.

Top right of Google Ads, next to your account name.

  • 5 recent leads rated free
  • $19.99/mo per account
  • No contract. Cancel any time.
Example rated leadPhone call · 3:42 · Plumbing

Caller Hi, my water heater is leaking. Can someone come out today?

Staff We can be there by 3. What’s the address?

Caller 418 Elm Street. 3 works, book it.

★★★★★Very satisfiedBooked customer
Change it within 10 hours, or let it send to Google.

Why rating matters

Rating trains Google. Skipping it trains nothing.

Google already credits invalid leads on its own. The real value of rating is the signal: consistent ratings tell the algorithm which leads you want more of. Most businesses rate occasionally, if ever.

01

It takes time.

Open the lead, play the call, pick an answer, pick a reason. For every lead, every week.

02

It gets skipped.

Busy weeks mean unrated leads. An unrated lead teaches Google nothing about what you want.

03

It’s inconsistent.

Different people rate the same kind of call differently, so Google gets mixed signals.

How it works

See your own leads rated before you pay.

  1. Enter your Customer IDWe send a manager request to your Google Ads account.
  2. Accept it in Google AdsAdmin → Access and security → Managers. Accept the pending request.
  3. See 5 leads rated freeWe transcribe and rate up to 5 of your recent charged leads. Read every rating before you pay.
  4. SubscribeEvery new charged lead is rated automatically and sent to Google.

What every rating includes

Rated the way Google asks for it.

Google’s 5-point answer

Very satisfied to very dissatisfied, the same scale as your LSA dashboard.

Google’s official reasons

Booked customer, service related, job type mismatch, geo mismatch, spam, duplicate and the rest. Nothing invented.

The evidence

The call transcript and recording, or the message thread, next to every rating.

Your service area

Included and excluded areas are read from your LSA campaign. Geo mismatch is used only when the lead is in an area you excluded, or your team said you don’t serve it.

A 10-hour review window

Change any rating within 10 hours. After that it’s submitted to Google automatically.

Every charged lead

Calls and messages, busy weeks included. Nothing skipped, nothing forgotten.

By hand vs. LSANinja

Google gives you a rating button. LSANinja presses it for you.

Rating by handLSANinja
Open every lead in the dashboardLeads come in and get rated automatically
Listen to every call recordingThe transcript is read for you
Skipped on busy weeksEvery charged lead, every time
Reasons depend on who rated itSame rules on every lead
Nothing on record afterwardsRating, reason and evidence kept per lead

Pricing

$19.99 / month per Google Ads account

  • 5 recent charged leads rated free before you pay
  • Every new charged lead rated and sent to Google
  • Transcript, recording and reason on every lead
  • No contract. Cancel any time.

Top right of Google Ads, next to your account name.

FAQ

Common questions.

Where do I find my Customer ID?

Sign in to Google Ads. It’s the 10-digit number at the top right, next to your account name, formatted like 123-456-7890.

What is the manager request for?

It links your account to LSANinja’s Google Ads manager account. We use it to read your charged leads and submit ratings. You can remove it any time under Admin → Access and security → Managers.

Will rating get me credits back?

Google decides credits on its own and already credits invalid leads automatically. Rating is the signal that tells Google which leads to send you next.

Can I change a rating?

Yes, within 10 hours of it being rated. After that it’s sent to Google automatically.

What if I don’t have charged leads yet?

You can still subscribe. Rating starts with your next charged lead.

I run more than one Google Ads account.

Each account is $19.99 a month and billed on its own, so you can start or cancel each one separately.

What happens if I cancel?

Rating stops at the end of your current billing period.

See how your last 5 leads would be rated.

Free preview on your own leads. You only pay if you subscribe.

Top right of Google Ads, next to your account name.

Privacy Policy

Last updated: October 19, 2026

This policy explains what information LSANinja collects, how we use it, and the choices you have. It covers promo.lsaninja.com and the LSANinja automatic lead rating service (the “Service”). LSANinja is operated by Kagrana Ventures Pvt Ltd, JRF Flats, Plot No 5, Thoraipakkam, Chennai 600097, Tamil Nadu, India (“LSANinja”, “we”, “us”).

1. Information we collect

Information you give us

Information from your Google Ads account

After you accept our manager request, we read from your Google Ads and Local Services Ads account:

From this we create call transcripts, ratings, rating reasons, and notes such as the names of staff who answer your calls.

Information collected automatically

When you visit our pages we, and the analytics and advertising partners listed below, may collect your IP address, browser and device type, pages viewed, the ad or link that brought you here (for example UTM parameters and click IDs such as fbclid and gclid), and actions you take, such as submitting a Customer ID. This is collected with cookies, pixels and similar technologies.

2. How we use information

3. AI processing

Call recordings and message threads are transcribed and analysed by AI models hosted on Microsoft Azure OpenAI Service to produce ratings. We do not use your data, or your callers’ data, to train AI models.

4. Who we share information with

We do not sell personal information. We share it only with service providers that help us run the Service, under their own terms and privacy policies:

We may also disclose information if required by law, to protect our rights or the safety of others, or as part of a merger, acquisition or sale of assets.

5. Information about your callers

Lead data includes personal information about people who contacted your business. We process it on your behalf, only to provide the Service. You are responsible for having the right to share it with us and for any notices your callers are owed under the laws that apply to your business.

6. Cookies and advertising

We use Google Analytics and the Meta Pixel to understand how visitors find and use our pages and to measure our ads. Meta and Google may use this information to show you ads on other sites and apps. You can limit this by blocking or deleting cookies in your browser, using your Meta and Google ad settings, or turning on Global Privacy Control in your browser.

7. How long we keep information

We keep account information, lead data, recordings, transcripts and ratings for as long as we need them to provide the Service and keep accurate records. This includes after you cancel, and if you start sign-up but never subscribe. You can ask us to delete your information at any time (see section 9).

8. Security and storage

Information is stored with Google Cloud in the United States. Recordings are kept in private storage and are only available through short-lived links to people with access to the account. No method of transmission or storage is completely secure, but we use reasonable measures to protect your information.

9. Your choices and rights

Depending on where you live, including California and other US states, you may have additional rights. These include knowing what we collect, deleting it, correcting it, and opting out of the “sharing” of personal information for cross-context behavioural advertising. We will not discriminate against you for using these rights. To use them, email [email protected].

10. Children

The Service is for businesses and is not directed to anyone under 18. We do not knowingly collect information from children.

11. Changes to this policy

We may update this policy. The date at the top shows when it last changed. If we make material changes, we will tell subscribers by email before they take effect.

12. Contact

Kagrana Ventures Pvt Ltd, JRF Flats, Plot No 5, Thoraipakkam, Chennai 600097, Tamil Nadu, India. Email: [email protected].

Terms and Conditions

Last updated: October 19, 2026

These terms are an agreement between you and Kagrana Ventures Pvt Ltd, JRF Flats, Plot No 5, Thoraipakkam, Chennai 600097, Tamil Nadu, India (“LSANinja”, “we”, “us”). They cover your use of promo.lsaninja.com and the LSANinja automatic lead rating service (the “Service”). By entering a Customer ID or subscribing, you agree to these terms and to our Privacy Policy.

1. The Service

LSANinja reads the charged leads in your Google Local Services Ads account, rates each one using Google’s lead feedback answers and reasons, and submits the rating to Google. Each rating comes with the call transcript and recording, or the message thread, it was based on.

2. Who can use it

You must be at least 18, use the Service for a business, and be authorised to give us access to the Google Ads account you connect. If you accept these terms for a company, you confirm you can bind that company.

3. Access to your Google Ads account

To provide the Service, we send a manager request from LSANinja’s Google Ads manager account. By accepting it, you allow us to read your leads, recordings, messages and campaign settings and to submit lead ratings. We do not use this access to change your budgets, bids or ads. You can remove our access at any time under Admin → Access and security → Managers. Removing it stops the Service for that account.

4. Free preview

After you accept the manager request, we rate up to 5 of your recent charged leads so you can review them before paying. The preview is free and does not require payment details. Ratings made during the preview are not submitted to Google unless you subscribe. If you do, you still get the full 10-hour review window for them.

5. Subscription and billing

6. Cancellation and refunds

There is no contract. You can cancel any time. Cancellation takes effect at the end of your current billing period, and rating continues until then. Payments are not refunded for partial months.

7. Ratings and the 10-hour review window

Ratings are produced by AI and can be wrong. You can review and change any rating within 10 hours of it being made. After that it is submitted to Google automatically. You are responsible for ratings submitted from your account, whether you changed them or let them submit automatically.

8. No guaranteed results

Google alone decides lead credits, lead volume, ranking and how it uses ratings. We do not guarantee any credit, refund from Google, ranking or lead quality. LSANinja is not affiliated with or endorsed by Google. Google, Google Ads and Local Services Ads are trademarks of Google LLC.

9. Your data

You keep ownership of your account data and your leads. You give us permission to process them to provide and improve the Service, as described in our Privacy Policy. You are responsible for complying with the laws that apply to your business and to your calls and messages with your callers.

10. Acceptable use

Do not connect an account you are not authorised to use, attempt to access other accounts or our systems, interfere with the Service, or use it to break any law or Google’s policies. We may suspend or end access if you do.

11. Third-party services

The Service relies on Google, Stripe and other providers. Their services are governed by their own terms. We are not responsible for their availability or changes they make, including changes to Google’s Local Services Ads or lead feedback.

12. Disclaimer

The Service is provided “as is” and “as available”, without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose and non-infringement, to the extent the law allows.

13. Limitation of liability

To the extent the law allows, LSANinja is not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, leads or data. Our total liability for any claim relating to the Service is limited to the amount you paid us for the affected account in the 12 months before the claim.

14. Ending the Service

You can stop at any time by cancelling and removing our manager access. We may suspend or end the Service for an account if these terms are broken, if payment fails, or if we stop offering the Service. If we stop offering it, we will give subscribers reasonable notice.

15. Changes to these terms

We may update these terms. The date at the top shows when they last changed. If we make material changes, we will tell subscribers by email before they take effect. Continuing to use the Service after that means you accept the new terms.

16. Governing law

These terms are governed by the laws of Tamil Nadu, India. Disputes will be handled in the courts of Chennai, Tamil Nadu.

17. Contact

Kagrana Ventures Pvt Ltd, JRF Flats, Plot No 5, Thoraipakkam, Chennai 600097, Tamil Nadu, India. Email: [email protected].